World of Tanks
Six years removed, I’m still not quite sure what Wargaming was going for with its 2017 ad campaign for World of Tanks. While some games on this list don’t include gameplay in their ads, they’re at least thematically in-line with the product they’re selling. World of Tanks’ Super Bowl commercials included parodies of reality shows like the Real Housewives franchise and Million Dollar Listing, all interrupted by a tank rolling through them while a voiceover that sounds like something out of a 90s ad for fruit-flavored gummies says the tagline, “Tanks rule.” If it weren’t for the console logos and the ESRB rating, I would have no idea what was happening here.