Dante’s Inferno
The 2010 Dante’s Inferno ad is similar to the God of War: Ascension one, in that it forgoes any gameplay for a very evocative cinematic trailer. It shows Dante jumping down into Hell to save his lover Beatrice, and as he fights all the demons and other ugly beasties in the underworld, Bill Withers’ “Ain’t No Sunshine” plays in the background. Now that I find myself writing about two Super Bowl ads with similar themes, it dawns on me that video games of the early 2010s sure loved to put trailers about man pain on at the biggest sporting event of the year, huh? I guess men brutalizing each other in real life and men in video games brutalizing others make for an effective combination.
