The Nintendo Switch
If the job of an ad is to sell you on something, Nintendo’s Super Bowl ad for the Switch during the 2017 game was a colossal success, offering a grand tour of why the company’s upcoming console at the time was going to be such a game changer. It demonstrated every perk of a console-and-handheld hybrid device by showing people playing the Switch in bed, while cooking, at the laundromat, in the public library, and at parties, both in handheld mode and on the TV. It does lose points for being set to Imagine Dragons, though. Alas, that was just par for the course for companies looking for music to accompany their commercials in 2017.
