Xbox Adaptive Controller
One of the best examples of a video game company doing more than just advertising its latest thing to buy occurred when Microsoft made an ad for the Xbox Adaptive Controller that showed kids with disabilities demonstrating how the deeply customizable controller accommodates people who weren’t able to play games with a traditional controller. Aired during the 2019 championship, it’s a commercial like any other, but anything that advocates for making video games more welcoming to more people, especially on a stage as big as the Super Bowl, is a-okay in my book. Hopefully when PlayStation releases its upcoming Project Leonardo controller we’ll see more companies advocating for accessibility in games like this.
