Electronic Arts’ latest Dead Space 2 campaign is brilliant. Why? Because it uses the power of the disapproving mom to sell violent video games.
https://kotaku.com/for-electronic-arts-it-means-mothers-id-like-to-fright-5734960
Who knows if these are real moms being really disgusted by the notion of a game that essentially requires you to dismember your enemies and features vomiting deaths and exploding faux babies? Who cares?
https://kotaku.com/dead-space-2-doesnt-disappoint-5733872
Instead of worrying about the fact checking of a viral campaign, sit back and enjoy this little half-minute montage we created showing moms not at all impressed with my favorite hobby.
