This Week in the Business: The Hardware is the Hard Part

Illustration for article titled This Week in the Business: The Hardware is the Hard Part

What's happened in the business of video games this past week ....

QUOTE | "I think people might not grasp how hard that is, to develop a game at the same time as the hardware."—Patrick Bach of EA DICE, on developing Battlefield 4 to launch with next-gen consoles.


QUOTE | "The right way to be successful is do something original ... not to chase revenues that already worked for somebody else."—Torsten Reil, CEO of Natural Motion, on why "fast following" isn't a good mobile publishing strategy.

STAT | 52%—Rise in game sales at US retail stores this September compared to last September, due mostly to GTA V; console hardware sales dropped 13%, and the PS3 broke Microsoft's 32-month streak as the No. 1 console.

QUOTE | "Over time we'll see more and more offloading of intensive CPU processing to the cloud."—Microsoft's John Bruno, on how developers are using the Xbox One's cloud computing capacity to make games better.

QUOTE | "We're not in your face about monetization. We want you to play, and if you like it, you can give something back to the developers."—Nikola Cavic of Nordeus, on their free-to-play Facebook game Top Eleven.

STAT | 1 million—Number of Disney Infinity toy box downloads in 2 weeks; Disney said previously the game sold 294,000 copies in its first two weeks on sale.

QUOTE | "The Middle East/North Africa region is growing like crazy."—Rina Onur, co-founder and chief strategy officer of Peak Games, on the 300% annual growth rate for the company's Facebook and mobile games.


STAT | $970 million—Amount of revenue digital sales of games brought in this September; this total includes mobile, social, DLC and full game downloads, and is higher than the $754.3 million in retail software sales.

QUOTE | "There is absolutely an indie renaissance—a permanent renaissance."—Albert Reed, CEO and Co-founder of Demiurge Studios, on the terrific opportunities for indie developers nowadays.


STAT | $1.5 billion—Amount that SoftBank and GungHo Entertainment paid for 51% of Finnish developer Supercell; the company intends to become "the first truly global games company" according to CEO Ilkka Paananen.

This Week in the Business courtesy of GamesIndustry International

Image by Elnur | Shutterstock



I hate that word. It has become some stupid marketing word for zero added value. In reality that offloading of processing is more like what you get in MMO's, just core mechanics, not the heavy graphics.

We all saw how that went with simcity:






I would also use this opportunity to warn you people. DO NOT BELIEVE THEM! They're building a strong cloud computing propaganda to force you into DRM into the future. The xbone has heavy cloud computing marketing so that in future all your games will have to be checked online. In reality your console will just have some minors things done by the server, something your console can already do easily, and that will be the excuse for the DRM.

Microsoft isn't stupid, they couldn't get you into DRM by admitting it so they are doing it the sneaky way.