This Week in the Business: The Customer Isn't Always Right

Illustration for article titled This Week in the Business: The Customer Isn't Always Right

What's happened in the business of video games this past week ...

QUOTE | "There's one mistake that they all make, and that mistake is listening to their customers."—Jesse Schell, noted game designer, on why Microsoft and other big companies can have a hard time introducing new technology.


QUOTE | "Who knows if there'll be big publishers in the future? There don't have to be."—Ed Fries, co-founder of the Xbox, in a discussion of the greatest things in the last era of gaming.

QUOTE | "The indie community does not want the Xbox One to fail."—Lorne Lanning, president of Oddworld Inhabitants, noting that noting Microsoft's console audience of 100 million.

QUOTE | "We want to feel like it's a struggle every time. We want to feel that almost 'Rocky moment.'"—Mark Rubin, executive producer at Infinity Ward, describing how the team challenges itself to do better with each game.

STAT | 600%—Increase in average daily revenue for Gree's Modern War mobile game during a live event weekend; one live event weekend saw the company make $2.3 million in revenue from the game.

QUOTE | "The biggest challenge comes down to the fact that the industry evolves just so rapidly."—Lee Perry, co-founder of BitMonster Games, explaining the difficult transition from console to mobile games.

STAT | 233%—Amount that Nexon's Japanese revenue rose in the last quarter; overall the company saw revenues rise 60% in the last quarter, with most of the revenue from China.


QUOTE | "In Argentina it's pretty hard to tell your parents you're going into the video game industry."—Martina Santoro, Okam Studio co-founder, on the difficulties of game development in Latin America.

STAT | $5 million — Amount of money Square Enix lost in the last quarter, compared to $21 million in the same quarter last year; the company is estimating it will show a profit of over $50 million for the full year.


This Week in the Business courtesy of GamesIndustry International

Image by Jagodka | Shutterstock



That first quote is absolutely right. It's in peoples nature to want to stick to the same formula because its comfortable, but that stops advancement. I dont think that applies necessarily to Xbox-One, But its in my opinion the leading problem with media today.