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This Week In The Business: Free-To-Play Failure

Illustration for article titled This Week In The Business: Free-To-Play Failure

QUOTE | "It will start to tail off because the people who play the games will recognize when they're about to be nickled and dimed, and stop playing them." - MMO pioneer Richard Bartle, arguing that free-to-play games have a "half-life" and will soon start to fail.

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Elsewhere in the business of video games this past week ...

QUOTE | "We look at [the free-to-play business model] as the future." - Anil Dharni, COO of mobile game giant Gree, laying out all of the advantages the company sees with free-to-play games."

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QUOTE | "I don't think we did a particularly good job marketing it or talking to fans about their expectations for what Dungeon Keeper was going to be or ultimately should be." - EA Mobile head Frank Gibeau, just before suggesting EA "innovated too much" with the controversial free-to-play reboot.

QUOTE | "At the end of the day it's the content that sells. We need developers to start making games for it." - Shuhei Yoshida, head of Sony Worldwide Studios, explaining why Project Morpheus VR is still far from a launch date.

STAT | 374% – Amount Ubisoft sales rose in the last quarter over the same quarter last year; that's due mostly to Watch Dogs, which has shipped 8 million copies worldwide so far.

QUOTE | "With frequent updates; good and convenient services; that's how we fight piracy. I hope it works." - Paradox CEO Fredrik Wester, talking about his company's alternative to using anti-consumer DRM.

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QUOTE | "We used to launch 30 games on smartphones on tablets [annually]. This year we'll launch 12 to 14 games." - Gameloft VP of publishing for the Americas Baudouin Corman, explaining how mobile games are requiring more time and resources to make.

QUOTE | "While the feedback is appreciated, certain ideas would require us to ask for extra budget." - Megaman developer Keiji Inafune, talking about his Kickstarter-funded project Mighty No. 9 and why he can't implement all the feedback.

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QUOTE | "We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation." - Microsoft's new CEO Satya Nadella, affirming Microsoft's commitment to the Xbox as a key element in the company's future.

QUOTE | "There is no reason why inclusivity should come at the expense of an amazing game experience." - Blizzard CEO Mike Morhaime, responding to a fan letter criticizing the company's stance on diversity in its games.

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STAT | 84.9% – Percentage of the top 50 grossing apps on Apple and Android app stores worldwide that are games; of the 700 apps surveyed, just 50 companies were responsible for 81% of them.

image via Shutterstock

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DISCUSSION

electrojam
Electrojam

QUOTE | "I don't think we did a particularly good job marketing it or talking to fans about their expectations for what Dungeon Keeper was going to be or ultimately should be." - EA Mobile head Frank Gibeau, just before suggesting EA "innovated too much" with the controversial free-to-play reboot.

The following line really has to be seen to be believed:

Brands ultimately have a certain amount of permission that you can make changes to, and I think we might have innovated too much or tried some different things that people just weren't ready for.

I... I've got nothing. What can you say to that level of delusion?