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This Week in the Business: A Billion-Dollar Underestimate

Illustration for article titled This Week in the Business: A Billion-Dollar Underestimate

What's happened in the business of video games this past week ...

QUOTE | "I think, candidly, people are way, way under-indexing how hard we're punching."—Don Mattrick, head of Microsoft's Entertainment Division, talking about how Microsoft is ready to invest $1 billion in exclusive Xbox One titles.


QUOTE | "The optimistic part of me is thinking that [Microsoft is] holding off on announcing their new, indie-friendly platform policy and they're going to tell us all about it at E3."—Tim Schafer of Double Fine, describing why he's taking a cautious approach towards Xbox One.

QUOTE | "The next-gen look is more about lighting models and shaders than the size of your textures and number of polygons."—CD Projekt Red's lead character artist on The Witcher 3, Pawel Mielniczuk, talking about the impact of next-gen on video game visuals.


QUOTE | "A piece of hardware is only a piece of hardware, it's what you do with it that's important."—Richard Lemarchand, former Naughty Dog lead turned educator, talking about the importance of game design and next-gen consoles.

QUOTE | "They're really hard to do well, and as a result, there are a lot of really bad ones out there."—Jesse Schell, keynote presenter for the Serious Play Conference, discussing why serious gaming carries a stigma.

STAT | 1 billion—Number of total next-gen consoles that Microsoft thinks will be sold from all companies combined; that's way up from the 300 million sold of the current generation of consoles.

QUOTE | "Eventually, games need to generate more sales, otherwise we see the end of these smaller games on console platforms."—Developer Ilari Kuittinen, talking about why more downloadable games need to sell at least 1 million units.


STAT | 8.45 million—Number of people who watched the Xbox One reveal in the first 24 hours; the reveal was the most-watched event in streaming partner Akamai's history.

QUOTE | "There's a sense of mischief in reaching onto your opponent's board and taking what's theirs. Players love to cheat."—Developer Alistair Atcheson, talking about shared-tablet multiplayer games.


QUOTE | "If we go out there with a shitty product, then people don't have to look at it twice."—PlayJam CEO Charles Tigges, talking about the company's GameStick Android-based console.

STAT | 3.5 million—Number of anti-piracy takedown notices the ESA sent out in 2012; they were able to remove 96% of the 5.4 million infringing files found.


This Week in the Business courtesy of GamesIndustry International

Image by Shutterstock

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People who say we're headed for another crash couldn't be more wrong.

The issue isn't game budgets- look at how many movies there are with $200m budgets (tons of them). Its that to justify those budgets, games have to stop appealing to 20s and 30s men only.

If they expand their audience enough, they will easily be able to profit, even from a $300m game.