The Smelliest, Stickiest Pokémon Food Money Can Buy

Illustration for article titled The Smelliest, Stickiest emPokémon/em Food Money Can Buy
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In Japanese supermarkets, it's not uncommon to see Pokémon branded food. Usually, it's regular food, but with a Pocket Monster label slapped on it. There's one Pokémon food, however, that currently stands out. And boy, it stinks.

This is Pokémon branded nattou. Nattou (納豆) is made from fermented beans. It's a slimy food that, if you are not careful, can make quite a gooey, stringy mess.

Foreigners often say they hate nattou—that it's too slimy and smells like feet. Not all people in Japan like it, either. The stereotype is that people in the Kansai region (Osaka, Kobe, Kyoto) do not like nattou, either.

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That's not entirely true, nor is it true that foreigners don't eat nattou. I like nattou! My kids, who are from Kansai, like nattou. Nattou is good.

So how did the Pokémon branded Mizkan nattou taste? Like regular Mizkan nattou, which tastes just fine. Though, if you are a regular nattou eater (mmm, protein!), you'll already know that Mizkan doesn't package its nattou with mustard. And mustard and nattou are de-licious.

If you've never tried nattou, and you get the chance, it's worth eating. Nattou is very healthy and even prevents things like blood clots. Even though it smells, there are brands that sell nattou that doesn't smell like dirty socks. Rather, as much like dirty socks.

Illustration for article titled The Smelliest, Stickiest emPokémon/em Food Money Can Buy
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And this nattou is covered in Pokémon, so there you go.

Previously, Kotaku covered some of the video game and anime themed foods you can find in Japanese supermarkets. If you missed that, have a look.

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To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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DISCUSSION

I have never been able to understand the universal fascination with smelly foods. Odors cling to clothes and skin, so whatever you're eating, you will smell like it. I guess some people just don't give a damn.

At the previous building I worked in, I had the misfortune to be situated right next to a break room. Some jerks would microwave garlic and the smell would linger for hours. I finally had to confront someone over it. (Which shouldn't be necessary considering my workplace goes as far as banning heavy perfumes and colognes because of people with chemical sensitivies).