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The Owner of halo4.com Probably Made a Lot of Money, but He Isn't Saying

Illustration for article titled The Owner of halo4.com Probably Made a Lot of Money, but He Isnt Saying

Microsoft last week announced Halo 4, not that it owed the halo4.com domain or anything. They cleared up that little detail after the fact, acquiring the name today, reports Fusible. The domain's original owner isn't saying anything about what convinced him to let go of it.

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Yes, I'm assuming it was money, as opposed to a threat from a lawyer over a Microsoft trademark. That's because I don't know the law about such things, except that the law is kind of expensive and time consuming, so throwing a little dough at the owner is probably quicker and cheaper and doesn't buy them a one-way ticket to Bad PR Island.

Fusible caught up with the previous owner, a Scott O'Reilly of Rochester, Minn. O'Reilly said the only term of the agreement he can disclose is that he can't disclose any terms of the agreement. I hope O'Reilly said that in the form of a toast to Joseph Heller.

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Fusible notes that Microsoft does not own halo.com or halo1.com, but does own halo2.com and halo3.com. It's unknown how long O'Reilly owned halo4.com, but my guess is a smart person would have registered it the day Halo 3 was announced. Good long-term investment.

Illustration for article titled The Owner of halo4.com Probably Made a Lot of Money, but He Isnt Saying

Microsoft Corporation Acquires the Domain Name Halo4.com, Price Unknown [Fusible]

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DISCUSSION

Things like this shouldn't be allowed and I wonder why it is. I mean if you own the IP you should be able to own the URL. Unless that is if you have a reason like "Halo 4 president" or something, some sort of legal right to the name. Not just some schmo who had some forethought. Case in point.. World Wrestling Federation vs. World Wildlife Fund.. whoever what first get's the name.