Originally based on a smartphone game, Idolish 7 follows the adventures of a young woman who manages a boy band. Last week, a series of posters and digital ads went up in Tokyo’s Ikebukuro Station and fans came out in droves.
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So many people wanted to snap photos of the ads that the official Idolish 7 Twitter site had to ask fans not to get in the way of commuters.
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Seibu Railway had to patrol the area, making sure fans weren’t blocking walkways, and they even temporarily switched off the digital ads.
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The anime’s first season was eagerly anticipated by fans, and its next season is slated for 2020.