Ask anyone who watched today's Microsoft press event to name the most memorable announcement and they'll probably say, "There's a new Xbox." Ask them for the TWO most memorable announcements and they'll probably say, "Well, there was this dog..."
That's because at the end of the hour-long presentation, the guys from Infinity Ward revealed a sweet-looking dog from their upcoming next-gen game, Call of Duty: Ghosts.
Cue Internet dog-party.
And of course,
And so on. Why did everyone go nuts over the dog? It's hard to say for sure, but I'll bet it had something to do with the fact that Microsoft's hour-long presentation was awfully dry, and depressingly short on cool games. (For my part, the only thing that I found enticing was Remedy's new game Quantum Break.) That smiling German shepherd was an oasis of goof in a desert of Comcast integration and voice-recognition demos.
There was, of course, a demonstration of how next-gen hardware allows for way more detailed dogs.
First, they showed a dog from Call of Duty: Modern Warfare 3:
And then the new dog from Ghosts:
He even has a dog tattoo!
The account has since continued to tweet all things dog:
After such a sensational debut, could the dog in the final version of Call of Duty: Ghosts live up to our expectations? Doubtful. Did it provide a welcome burst of goofiness amid an otherwise dull press conference? Absolutely.