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Not sure these are fighting words, but this is a clever ad campaign.

In Tokyo’s Shinjuku, an enormous billboard went up for Utawarerumono: Itsuwari no Kamen, a tactical role-playing visual novel for the PS Vita, PS3, and PS4. There were several ads plastered about, but the above one (via 2ch), which reads “Geemu wo Sumaho kara Torimodosu” (ゲームをスマホからとりもどす) in Japanese, is the most striking.

As stated in this article’s title, the ad’s copy states, “Take Back Video Games from Smartphones.” It’s somewhat amazing that it’s Utawarerumono, which started out as erotic PC game, and not another title, saying video games should be taken back from smartphone apps. But whatever. I like how ballsy the slogan is. It’s good.

Then, there’s also that the catchphrase is reminiscent of the “Take Back Japan” (日本を取り戻す or Nihon wo Torimodosu) that appeared on Prime Minister Shinzo Abe’s campaign posters. Politics aside, this certainly could be a play on that!

With the widespread popularity of mobile in Japan, though, taking back games from smartphones is easier said than done.

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Top photo: 2ch

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter@Brian_Ashcraft.


Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.