QUOTE | “For example, if the player purchased a particular weapon, the microtransaction engine may match the player in a gameplay session in which the particular weapon is highly effective, giving the player an impression that the particular weapon was a good purchase. This may encourage the player to make future…
STAT | 25% - Amount of PC game revenue in 2016 that was generated by the sale of additional content like DLC and loot boxes, according to Digital River. The monetization service company believes the games-as-a-service trend has tripled the overall gaming industry’s value.
QUOTE | “In Wolfenstein’s case, it’s pure coincidence that Nazis are marching in the streets of America this year. And it’s disturbing that the game can be considered a controversial political statement at all.” - Bethesda’s VP of PR and marketing Pete Hines says the company wasn’t trying to make a political game with Wolfenstein II: The New Colossus
QUOTE | “In general, the results do not show robust statistical evidence of displacement of sales by online copyright infringements. That does not necessarily mean that piracy has no effect but only that the statistical analysis does not prove with sufficient reliability that there is an effect.” - A European…
QUOTE | “Never fear! Battleborn is here to stay.” - Battleborn creative director Randy Varnell, immediately after announcing that the Fall Update is the final planned content for the game, and immediately before announcing he’s going to work on some other project now.
QUOTE | “If you are a bad person doing bad things in Overwatch, we just don’t want you in Overwatch. We don’t want to create areas for you where just the bad people are. We just don’t want those people in Overwatch.” - Blizzard’s Jeff Kaplan says the company has disciplined more than 400,000 Overwatch players</a> and…
QUOTE | “When you deal with them at a close distance, you understand why they are who they are. I’m not going to lie to you; they are extremely demanding. They require the very best constantly, all the time, and beyond. But it’s been a great experience.” - MercurySteam studio head Enric Alvarez describes what it was…
QUOTE | “Winning is the exception, and losing can be fun, and anything in between is an adventure, which sets PUBG apart entirely—and in a meaningful way—from almost any other competitive multiplayer game I’ve encountered.” - Tacoma and Gone Home developer Steve Gaynor loves PlayerUnknown’s Battlegrounds.
QUOTE | “I think in the past we have made the mistake of announcing some exclusives a little bit too early. We’re trying to learn from that mistake and do better, so we have a bit that’s in development now that we’re not talking about.” - Microsoft Studios Publishing GM Shannon Loftis points to the Crackdown 3 delay…
STAT | #1 - Splatoon 2's rank on the NPD Group’s list of July’s best-selling games in the US. The accomplishment is more impressive when you consider that Nintendo is one of the few major publishers that doesn’t share digital sales figures with NPD, so its ranking only reflects physical retail sales.
QUOTE | “We should be out there, and we want to be out there. But I’ll draw the line, also beyond a certain point, I don’t think I owe people to be a punching bag for them when they’re feeling upset.” - Hinterland Studio’s Raphael van Lierop talks about dealing with the toxic atmosphere on Reddit and social networks…
QUOTE | “The Halo 2 crunch almost killed Bungie as a company. It is the most I’ve ever seen humans work in a year and a half. It was brutal. It almost killed us, and those of us that were left basically vowed, ‘never again.’ Never again can we put ourselves through that.” - Bungie head of engineering Luke Timmins…
QUOTE | “Mostly there’s just no money in it anymore, if there ever was... As much as I love those sorts of games and love to keep making those for years, I’m reaching a point where I know I’d be throwing money away if I continued to do that.” - Super Win the Game and Gunmetal Arcadia creator J. Kyle Pittman explains …
QUOTE | “A while later, I was in the bathroom - and this is embarrassing - I was trying to pull down [Donkey Kong 64 designer] George Andreas’ trousers for a joke.”
STAT | $400 - The current asking price of an Oculus Rift and Touch Controllers bundle. As recently as March, it was $800.
QUOTE | “It is inevitable. How long [until] inevitable actually becomes reality, I don’t know. But we think we are getting there. The key is for the community to really get behind the idea.” - Psyonix VP of publishing Jeremy Dunham is confident that Sony will follow Microsoft and Nintendo in allowing cross-platform…
QUOTE | “We will produce significantly more units of Super NES Classic Edition than we did of NES Classic Edition.” - Nintendo does its best to reassure pre-preemptively angry fans that its latest retro console offering will be easier to find than its last one.
QUOTE | “It was just good to talk about in 2013/2014. It is less relevant now. We have VR to talk about now, for example.” - Sony’s global head of sales and marketing Jim Ryan explains why the company’s E3 press conference lacked the indie presence the company had previously made a selling point of the PS4.
QUOTE | “We’re going to sell more Xbox One S’s next year than we will X. That’s always been part of the plan.” - Xbox boss Phil Spencer talking about the continued importance of the Xbox One S as it puts a focus on Xbox One X at E3.
QUOTE | “Violence in the normal course of video gameplay is generally acceptable for advertising, but montages where gratuitous violence is the focal point is not.” - YouTube continues to limit the type of content creators can profit from after advertisers decided they didn’t want their brands associated with some…
