Dallas-based id Software has a big title coming out tonight, so Tim Willits, Matt Hooper, John Carmack, and other key members of the Rage team will be hanging out at a GameStop, just like everyone else. Show them some love.
While there was a costume contest at the German launch of the World of Warcraft: Cataclysm expansion, these event company employees were brought in to ensure wacky photo ops were available to all.
Monica Davis of Nevada gets up close and personal with a military-style fast attack vehicle on display at the Call of Duty: Black Ops midnight launch at a North Las Vegas GameStop.
Will you be playing Call of Duty: Black Ops Monday night at midnight or Tuesday morning? Best Buy and GameStop detail plans for a massive number of midnight openings for Activision's latest and potentially greatest.
Just before midnight at my local GameStop, one eager Move purchaser stood in line, stepping away to snap this photograph before continuing his devoted vigil.
The PlayStation Move goes on sale tomorrow, but select GameStop stores are staying open late to let customers get an early start on Sony's new era of motion controlled gaming.
Witness the epic saga of one man's journey to pick up a copy of Halo: Reach at a GameStop in Roswell, Georgia, complete with Katy Perry music, a Spartan 1 Project forum commander, and plenty of people standing in line.
Three hours sleep plus recording with my iPhone 4 while driving on a dark and rainy night equals one mildly dangerous StarCraft II midnight launch video.
Video game retailer GameStop has deemed both Mass Effect 2 and Sony's MAG worthy of keeping its employees up past midnight to get them into gamers' hands.
It may sound like the title of a bad goth poem, but razorblades and roses are just two elements in Wal-Mart's promotional blitz for Madden 10.
Nintendo is kicking off the release of the DSi with a ever-so-slightly star-studded midnight launch event at Los Angeles' Universal CityWalk GameStop.
It's not very often that a real-time strategy title earns a midnight launch, but toss the word Halo in there and GameStop sits up and listens.
It bears noting that A - I did not pick the still picture that accompanies this video...that was pure Adam, and B - I've got a recently emptied Hooters chicken wing box sitting next to me, a testament to the value of attending midnight launches.
Millions of people will be lining up around midnight on Wednesday evening for the launch of World of Warcraft's latest expansion, Wrath of the Lich King, but the lining up promises to be much more entertaining at the Best Buy at 44th Street and 5th Avenue in New York, New York. That's Blizzard's chosen store for East…
If I were a GameStop employee right now I would be so very sick of midnight openings, unless of course I worked at the Universal CityWalk location in Los Angeles, where they'll be hosting the official “‘Gears of War 2’ Midnight Mayhem” event. Dude "Cliff Bleszinski" Huge himself will be heading up an all-star lineup…
You might not remember the Mansell GameStop store from the Grand Theft Auto IV launch, but GameStop certainly does. Back in April, when GTA IV launched, I did a piece comparing the lively, cheery event held at the Windward Parkway location in Alpharetta versus the rather staid, everyone just standing in line deal…
You knew that GameStop wouldn't let something as big as the Metal Gear Solid 4: Guns of the Patriots launch go by without burning the midnight oil to get PlayStation 3 owners the game as soon as humanly possible. The games retailer has announced that over 1,500 stores will be hosting special launch day events…