Standing 12 inches tall and weighing four pounds, Mondo’s new line of 1/6 scale Masters of the Universe toys are just as impressive now as the originals were back when I was a kid. If you have $160 to spare, you can have the power.
Last year, Rocket League developer Psyonix added iconic Hot Wheels vehicles to its popular car soccer video game. This year, Hot Wheels returns the favor, recreating the video game in miniature with the Hot Wheels Rocket League RC Rivals Set.
After rescuing the DC movie-verse from rampant mediocrity, Wonder Woman deserves much more than the basic Barbie treatment. The Black Label Wonder Woman Barbie collection features articulated bodies, stunning face sculpts, amazing outfits and awesome accessories. They’ll do nicely.
In honor of today’s release of the eighth installment of The Fast and the Furious, Toy Time launches Ludacris, Vin Diesel and Dwayne Johnson from the hoods of Mattel’s Stunt Stars vehicles.
One of the highlights of last year’s Batman V. Superman, Gal Godot’s Amazonian warrior has her own movie in June, Justice League in November and a whole slew of toys, statues and collectibles shown at the 2017 New York Toy Fair to fill the space between.
Announced last week in advance of the 2017 New York Toy Fair, Mega Brands has added Pokémon to its Mega Construx line, with sets coming this fall. I got a chance to snap some of them during Mattel’s Toy Fair event, and they aren’t too shabby.
My children used to love playing with colorful plastic blocks. Then they discovered iPad entertainment, and there was no going back. Or is there? Bloxels from Pixel Press is a clever learning toy that lets children build their own video games and characters, one block at a time.
Now available in stores across the country, Game Developer Barbie is here to prove that anyone has the power to create crappy match-three games, even if they only have five points of articulation.
This is one of the coolest things you could see at a K-Mart back in the late ‘70s. The kiosk, not vintage video game collector Jason Brassard, who shows off the beige beauty in Trade-in-Games’ video. He’s pretty cool too.
If you’re a He-Man fan that likes to keep their MattyCollector.com figures pristine in their packaging then look away. It’s about to get really sad up in here.
A construction toy take on the vinyl pop culture figure craze, Mega Bloks new Kubros sets are great, unless your kit is missing bricks.
Boys read comic books. Girls play with dolls. Or at least that’s how it used to be in ancient times. Mattel’s new DC Super Hero Girls dolls blur tired old lines both ways, so I recruited my doll-loving wife to help us take a look at the newly-launched line.
I wasn’t sure about Jared Leto’s Joker in the early images. The full Suicide Squad movie trailer didn’t help. Today I was there when Mattel debuted the official action figures and nope, still not feelin’ it.
While most of New York’s Javits Convention Center is occupied by the the press, buyers and exhibitors of Toy Fair 2016, over in the North Hall they’re holding the first annual Play Fair. You know, for the kids.
No offense to McFarlane Toys, who’ve done a great job with the various franchise figure lines over the years, but Halo is much too big a property for a relatively niche company to handle. Now Mattel’s got the master license, and they’re putting it to good use.
Shiny Toy Guns: check out this write-up on Mattel's quest to make the best toy gun—one of the lead designers seems to take at least some inspiration from Borderlands, according to the article.
In late 1982 Mattel fashioned a generic fantasy barbarian with an even more generic name into a children's media goldmine. First came the toys. Then came the cartoon, with its horribly-limited animation. It got so big that in 1987 Dolph Lundgren starred in a live action Masters of the Universe movie. Glitchsoft's …
This is Adam, Prince of Eternia, defender of the secrets of Castle Grayskull. Fabulous secret powers were revealed to him the day he held aloft his magic sword and said "By the power of Grayskull, I have the power!" He's kind of a big deal, and he's coming to iPhone and iPad to prove it.
I love gaming apps, and I love toys. This week I'm taking a look at gaming apps that employ physical toys to enhance the play experience, starting with a look at Mattel's Apptivity Batman and Cut the Rope games. Let's play with toys!