"Free-to-play is the way that gamers should want their MMOs to be. If we don't do a really good job, we don't make a dime... it's entirely our responsibility to make sure you're entertained." Everquest Next director David Georgeson explains to IGN why he considers free-to-play superior to other, pay-up-front models.
Everquest Next Landmark might be in early alpha, but that doesn't mean its players are any less creative. Take jordanneff's tree fort: while simple, it's a very good example of just how clean and great-looking you can make your buildings in this game. With a good lighting setup, you're basically all set.