To cash in on the upcoming release of God of War: Ascension, Sony Japan will be releasing this custom Kratos-themed DualShock 3 controller.
It's not exactly subtle, but I actually like the skin-tone shade they've gone for, makes a nice change from the bolder stuff companies normally choose for controller colour schemes.
The pad will be out in Japan on March 14. No word on a Western release yet, but given the series we're talking about, that news is surely only a matter of time.