With that promo image Shenmue III goes from being an abstract concept at this stage to a tangible product I can imagine holding. That the box won’t actually look like that is immaterial. For now, this ridiculous picture of a bargain bin-looking game is Shenmue III to me.

Amplifying the pain is that the campaign already had a PC physical copy reward tier, and it just had this image to promote that:

That’s totally okay! Cool, classy, not something that your friends would make fun of you for if they saw you’d donated to a Kickstarter in order to get it. The awful PS4 placeholder art, on the other hand, projects a pretty off-putting image into our heads, one that indicates that maybe they’re not putting the love and care and effort into the project that we’d hoped. I’m not saying that’s how it actually is—I could not possibly know that—I’m saying that’s the sort of thought that comes to mind when I look at that picture. There’s a very good reason, after all, that placeholder box art is usually just the game’s title on a black background. Public perception is important.

Especially, you know, when you’re trying to get people to buy a game at least two-and-a-half years before they can play it.

You can tell the author off this post to go to hell on Twitter at @philrowen