Sega's Got You Covered If You're Searching For 'Disgruntled Shooter' On Tweetdeck

Illustration for article titled Segas Got You Covered If Youre Searching For Disgruntled Shooter On Tweetdeck

The good people at Sega want to make the most of the world's love of Twitter, so they're being vigilant about people who Tweet in the voices of their characters and they're trying to get blurbs about their games in front of people who are just searching for stuff...

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Illustration for article titled Segas Got You Covered If Youre Searching For Disgruntled Shooter On Tweetdeck
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You know, like if they're searching for "disgruntled shooter"...

Illustration for article titled Segas Got You Covered If Youre Searching For Disgruntled Shooter On Tweetdeck

Or maybe they're just looking for plain old "shooter"...

It seems that Sega's bought some of these trends and search terms on the popular Tweet-filtering program Tweetdeck, something that was first noticed by Talking Points Memo reporter Benjy Sarlin:

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Oh, companies do this all the time, you might say. Yes, but this is Sega, one of gaming's most vexing entities. Who can explain why Sega does anything? Let's consider any possible methods for getting into their collective heads—to see how they think—as precious.

Illustration for article titled Segas Got You Covered If Youre Searching For Disgruntled Shooter On Tweetdeck
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So let's see what they tell Tweetdeck users who, for some reason, search for "Sonic Shooter".

Illustration for article titled Segas Got You Covered If Youre Searching For Disgruntled Shooter On Tweetdeck
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Or just "Sonic."

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Sometimes companies clash, of course, and here we can see what happens when Verizon's interests stomp all over Sega's.

Illustration for article titled Segas Got You Covered If Youre Searching For Disgruntled Shooter On Tweetdeck
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It looks like Verizon has locked up "Best."

Illustration for article titled Segas Got You Covered If Youre Searching For Disgruntled Shooter On Tweetdeck
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But no one's grabbed this one? Weird!

And with that, I hope you have a slightly better understanding of the Sega video game company.

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(Top image of Sega's Shadow the Hedgehog via VideoGameWallpapers.com)

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DISCUSSION

FrankieViturello
FrankieViturello

Um, Devil's advocate here, "shooter" is a term that is in the video game vernacular. If Sega paid for promoted keywords on the lexicon of video game terminology it should not be a shock that they're showing ads in a search containing that word. While the coincidence that they're going to show up in a filtered search that coincides with a national news story is sadly apparent here, it's not like Sega is keyword promoting "rape", "strangulation", or "genocide". Not trying to downplay the tragedy that just occurred in New York, I just don't think that there's some conspiracy to be uncovered here, it's just a rather unfortunate coincidence that could probably be cleared up by the folks at Sega and/or Tweet Deck.