Japan’s Ministry of Health is enlisting Sailor Moon to help contain the spread of chlamydia, syphilis, and HIV/AIDS, among other STIs.
In recent years, sexually transmitted infection cases have spiked in Japan. During the 1990s, Sankei News reports that the number never got over a thousand, but as of this October, there were 3,284 people with reported STIs.
The poster campaign features Sailor Moon and a reworked version of her original “On behalf of the moon, I will punish you!” catchphrase. Instead, the STI poster reads, “If you don’t get checked out, I will punish you!”
(Of course, the English version of the catchphrase is slightly different.)
According to Sankei, the campaign is aimed at young women in their teens, 20s, and 30s, but it’s also a good reminder for all.
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