Rumor: Zynga Preps Employees For Friday IPO As Analyst Says Company Will Be Overpriced

Illustration for article titled Rumor: Zynga Preps Employees For Friday IPO As Analyst Says Company Will Be Overpriced

Farmville creator and king of casual games Zynga is in the midst of preparing employees for a Friday IPO, a source close to the company tells Kotaku.

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The timing wouldn't be much of a surprise, with the company expected to price their shares this week, and Reuters and others speculating the IPO would hit on Friday. The IPO comes as the company deals with potential fallout from a Sterne Agree analyst placing a "sell" rating on the social network game maker even before the IPO hit, a rare move.

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The IPO was expected to value Zynga at about $10 billion, but the analyst worried over slowing revenue and an over dependence on Facebook.

A source tells Kotaku that full time employees are being taken into a number of meetings on Friday to discuss how the IPO will impact them and what it will mean to the future of the company.

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DISCUSSION

Geez, talk about being late to the party. Mobile games like Angry Birds have long killed Zynga. Even the larger, more stable companies like EA are taking marketshare away from Zynga. Anecdotally, way more of my friends are active on The Sims for Facebook than Farmville.