“I think they believe that they can railroad African American talent because they doubt that there will be any legal consequence,” Hecht told Kotaku in an interview over the phone. He said he believes there’s a general expectation in the business world that individual artists, even if they’re famous, can’t stand up to a large corporation like Epic, calling it an alarming trend. Hecht’s firm recently represented the Nigerian jewelry maker Chris Aire who reached a settlement against French luxury maker LVMH over its use of his “Red Gold” trademark.

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When reached by Kotaku, a spokesperson for Epic said it had no comment on the matter.

While a large part of the lawsuit filed revolves around copyright claims, it also alleges that Epic violated 2 Milly’s publicity rights under California law. It’s intended to protect a person’s right to control how their likeness or aspects of their identity are used for commercial purposes. 2 Milly’s lawsuit claims the sale of his dance created the false impression that he endorsed Fortnite or consented to his likeness being used in the game. It also alleges that Epic digitally copied the dance from 2 Milly’s own performance of it, rather than trying to simply recreate it from scratch. The likeness claim may seem like a stretch given that, while 2 Milly’s dance appears in the game, he does not.

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The firm is also suing Epic on behalf of another of the firm’s clients, Lenwood “Skip” Hamilton. The former football player and wrestler has accused Epic of stealing his likeness to create the character of Cole Train from Gears of War against his wishes. The suit, which is also against Microsoft, which published the games, and Lester Speight, a former co-worker of Hamilton’s who went on to voice the character, was filed in January of 2017 and is still ongoing. Epic has not commented on that case either.