Cut Peter Moore and he bleeds neon green. Since last September, the former Xbox exec has been heading up EA Sports. He's had to drop the Xbox 360-is-teh-best rhetoric! Though, sometimes corporate spin habits are hard to break. Just listen to Moore describe how EA must make greater Wii efforts, like with EA's Wii game branding, All-Play:
It's like how swimming pools have a deep end and a shallow end. EA Sports has really only built a swimming pool with a deep end. It's intimidating for a lot of people to jump right in the deep end. With All-Play, we're building a shallow end.