On a long drive back yesterday evening I heard over the radio that President Obama, using the White House bully pulpit in deficit negotiations, had opened a social media campaign designed to pressure Congressional Republicans. If tax cuts set to expire on Jan. 1 do so, middle-class families would take a cash hit of around $2,000 in 2013. So the president’s media folks created #my2K as a Twitter hashtag. Use it, he said, to tell everyone what #my2K means to you and your family.
“Well, #my2K means My Player in NBA 2K13,” was my first thought. And I wasn’t alone.
https://twitter.com/embed/status/273861201019166720
My2K is indeed the shorthand for the single sign-on account in NBA 2K from NBA 2K12 to NBA 2K13 this year. It hasn’t trended like other NBA 2K hashtags have, but it has come up. Still, there’s the 2K branding, and the fact that President Obama has appeared in NBA 2K since NBA 2K11, either in the game’s championship cinematic or, amusingly, as a coach after 2016 in the game’s career modes.
https://kotaku.com/if-he-doesnt-win-re-election-president-obama-can-alway-5913399
https://twitter.com/embed/status/273836368394870784
So, write your elected representatives. Tell them what #my2K really means to you.
That awkward moment when you see #My2K trending & you think it has something to do with a created character from @2KSports' NBA 2K13 #Hooked
— Davy Precise (@WrightSince86) November 28, 2012
Kinda interest why the president would take interest in 2k sports. Maybe he will want to play an online game of nba basketball. #My2K 🙂
— Knighthawk (@hawkfire) November 28, 2012
#My2K means that I can actually buy Nba 2k instead of playing the free demo.
— Slander Holyfield (@LBRWNJMS) November 28, 2012
