Microsoft Shake-Up Tied To Xbox Timeline

Illustration for article titled Microsoft Shake-Up Tied To Xbox Timeline

The departure of two key men involved in the Xbox 360 from Microsoft won't cause major changes in the Xbox division, a source close to Microsoft told Kotaku today. But the timing of the next steps for the Xbox brand was a factor.


The source, who was not authorized to speak in any official capacity about Microsoft, explained that Microsoft executive Robbie Bach, a 20-plus year veteran of the company whose Entertainment and Devices group includes the Xbox team had decided that he couldn't make a new long-term commitment to the company. Bach will leave the company this fall. While Bach may have been able to stick around for a year, our source said, he would not have been able to commit to the three or so needed to participate in the planning for whatever comes after Natal and next for the Xbox.

Bach will stick around through late 2010, advising a transition which is not expected to have major changes to the Xbox division within his Entertainment and Devices group. That division has fared better of late thanks to strong performance by the Xbox 360, but its MP3-player and phone divisions, responsible for Zune and Windows phone platforms has not come close to the critical and commercial heights of competitors such as Apple and Google.


In Bach's absence, the man below him who ran the Xbox division, Don Mattrick, will report directly to Microsoft CEO Steve Ballmer.

Despite the game team's success in recent years, Xbox 360 sales haven't been monstrous in 2010. In the early months of the year, the platform has cooled. In the U.S., the PS3 has been inching closer, selling out, no longer taking a drubbing. But that's no indication that there were troubles in Microsoft's Xbox division demanding Bach's ouster, said Wedbush analyst Michael Pachter. "Xbox sales are roughly flat, but that is a huge accomplishment given that the PS3 and Wii have had price cuts," he said.

The next big push for the 360 is Project Natal, which is set to get an official name and a big-time showing at next month's E3. Marquee fall games including Halo: Reach and Fable III ensure that the 360 has plenty of strength left in it.


Bach has expressed a desire to do more charity work with the Boys & Girls Club after he leaves Microsoft. His other plans are unknown. That's not the case for J Allard, one of the key figures in Xbox history. He was one of the creators of the original Xbox and helped publicly launch the Xbox 360, before stepping out of the spotlight a half decade ago. Since then, he had worked on the Zune and Microsoft's now-canceled Courier project.


Allard, our source said, has been telling people in Microsoft that his recent years have been 95% Microsoft and 5% life. While Allard has told people that he won't be jumping to a competitor such as Apple or Google, the source said, he has committed to doing things like running a marathon and snowboarding. Plus, Allard is working with some outdoor fashion folks. And he is tweeting now — about his sneakers, so far.


Allard will maintain a professional tie to Microsoft, serving as an adviser to company CEO Steve Ballmer. That work won't necessarily involve the Xbox division.

Check out our full coverage of today's big Microsoft shake-up.

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All of this talk really has me wondering when the hell there is going to be a next-gen console reveal. The original Xbox came out in 2001, and was mentioned between 1999 and 2000 off-hand a few times. The Xbox 360 was unveiled in May of 2005, and came out that November. That's a four-year time span between console releases, let alone unveiling.

The PS2 to PS3 is a bit longer of a window, 2000 to 2006 for releases, but we were hearing about the PS2 in 1999, and the PS3 in summer 2005 at E3.

The Gamecube came out in 2001, the Wii was first hinted at in 2004 and unveiled at E3 2005, coming out in 2006. Five year window.

Why haven't there been stirrings about the next-generation? I'm not saying it's dead, but it seems appropriate to be hearing rumors or perhaps anticipating an unveil sometime.