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K-Pop Picks Of The Day: Chocolate Love & Chocolate Love

Track: Chocolate Love | Artist: Girls’ Generation | Album: Chocolate Love (single)
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Track: Chocolate Love | Artist: f(x) | Album: Chocolate Love (single)

This is Brand Song Week, where we pick out some of the best songs to come out of K-Pop endorsement deals.

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In 2009, LG—still one of today’s premier smartphone makers—partnered with two girl groups from SM Entertainment to launch their new lineup of flagship phones: the next-generation Chocolate.

LG went all-in on the marketing campaign, producing two distinct versions of a brand song to match the aesthetics of the two groups: one for Girls’ Generation, who were riding high on the simplistic, girls-next door vibe of Gee, and one more powerful, faster-tempo version for SM Entertainment’s newest group, f(x), for whom Chocolate Love would be a bit of a pre-debut tease before officially releasing LA chA TA a few months later.

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Fans are split on which version is better; some prefer f(x)‘s electronic version, while others are more partial to Girls’ Generation’s more serene, bourgeois take on the melody. I count myself among the latter, because... well... Seohyun looks great. K-Pop doesn’t have to be that deep, folks. Especially when we’re discussing songs produced for the sole purpose of marketing a cell phone.

Social Media Editor. Please don't tell me a 13-year-old can do my job

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DISCUSSION

Fatty Mcfatfat

My crazy ex got me that phone. One of the few good things to come out of that insane, real life Korean drama of a relationship.

I wish LG kept that design around, ideally with beefed-up modern internals, AMOLED screen, and dual SIM slots. It was the perfect size, comfortable to hold; slim and elegant.