K-Pop Pick Of The Day: Bbi Ri Bba Bba

Track: Bbi Ri Bba Bba | Artist: Narsha | Album: Narsha
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Halloween is nearly upon us, and for the rest of this week, I’ll be dropping some tracks that fit the mood. First up: this very-awkward-to-properly-Romanize song.

(The English language’s lack of a hard “b” letter makes talking about K-Pop somewhat trying at times, and this isn’t the first time we’ve encountered a tongue-twister title thanks to this quirk—remember Bbirribbom Bbaeribbom?)


Awkward titles aside, 2010's Bbi Ri Bba Bba is probably one of the more out-of-the-box music videos I’ve featured, thanks to Narsha’s portrayal of a... demon? Devil? Some kind of manhole ghost? Who knows?

This was Narsha’s solo debut, following years of promotions with Brown Eyed Girls (and would continue to be a part of hereafter). She would follow up Bbi Ri Bba Bba with the similarly hard-to-categorize Mamma Mia—no, not that Mamma Mia—which featured labelmates Sunny Hill as part of the chorus.

While Narsha has the strongest voice out of all the Brown Eyed Girls members, her solo title tracks don’t really do that justice. For that, you have to turn to her ballads, of which I’m In Love—part of her first album—is her best:

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Seung Park

Social Media Editor. Please don't tell me a 13-year-old can do my job