Yes. That’s right. Starbucks. After not having one for years, Tottori Prefecture finally got its first Starbucks this past Saturday.

Across Japan, there are Starbucks all over the freaking place. But Tottori Prefecture was the final frontier for the American coffee chain. There are now Starbucks in every one of Japan’s 47 prefectures. Yay, globalism.

Early in the morning, there was already a line of around 150 people:

[Photos: Himasoku]

The line apparently stretched to this:

[Photos: 2ch]

[Photo: hiramekik]

And according to Chunichi, Starbucks employees passed out free coffee to people waiting.

[Photo: Chunichi]

The line even made the TV news!

[Photo: matamatakita]

[Photo: matamatakita]

This guy said the taste of Starbucks, which didn’t exist in Tottori until now, was really good.

[Photo: matamatakita]

There is a history of stores and shops in Japan allegedly paying people to wait in lines (McDonald’s admitted to doing so in Osaka in 2008).

But, here, something different might be going on. Lots of the people aren’t waiting just for coffee, but the limited edition mugs and tumblers.

That’s one of the reasons all of these people gave, and they came from other prefectures to get these items:

[Photo: Bataden2100]

These limited-edition, Tottori-only tumblers sold for 2,470 yen (US$20)—and now, are being up on auction sites for up to 28,000 yen ($231). Don’t think people will pay that for them, but maybe!

[Photo: matamatakita]

Top photo: 2ch

To contact the author of this post, write to or find him on Twitter@Brian_Ashcraft.


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