In Japan, a Fast Food Chain Is Selling $12 Burgers Until Next Spring

Illustration for article titled In Japan, a Fast Food Chain Is Selling $12 Burgers Until Next Spring
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Like Japanese beef? Burger chain Lotteria is rolling out a series of pricey wagyu burgers, costing between $12 to $15 a piece. Yes, this is fast food!

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On the 29th of every month until next March, select Lotterias will have expensive burgers made from a different type of high-grade Japanese beef. The number "29" is a pun in Japan, with "two" being "ni" (二) and "nine" being "kyuu" (九). Put them together and you get "nikyuu," and that sounds like "niku" (肉), which is Japanese for "meat."

So, for example, this month's is a Hokkaido Japanese Beef Hamburg Steak Burger. Yes, that appears to be corn on the burger.

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Illustration for article titled In Japan, a Fast Food Chain Is Selling $12 Burgers Until Next Spring

According to Yahoo! News Japan, next month is beef from Yamagata, which is famous for its beef. Next January 29 is Kobe beef and next March 29 is Saga beef, both of which are some of the best wagyu Japan has to offer.

Last year, Lotteria offered a special "reward burger" made with high-grade Japanese beef for around $10. As you can see above, it might not have looked pretty, but it apparently was tasty.

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This year's monthly fancy burger is slightly more expensive, costing between 1,200 yen and 1,500 yen (between $11.77 and $14.72), depending on the meat.

ロッテリアが月替わりで1200円以上の高額バーガー 6月29日発売 [産経新聞]

大勝軒 元祖つけ麺バーガーを食べてみた [食べログ]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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DISCUSSION

OliverAdam
Oliverandm

I'm not trying to downplay 12 dollars, because it is absurd, but 12 dollars is less than a regular menu at McDonalds or Burger King in Denmark. The bigger burgers alone are 10 bucks and menus are like 15 dollars, so naturally that's a better buy if you want value for money. And this is suppose to be good meat right? Because Burger King and McDonald are going by the same shitty meat worldwide, so i would much rather buy this for 12, than a shitty shitty burger for 10. All that aside, prices like this depends on the country. We earn more in Denmark than in the USA, but we also pay more for just about everything. If you want down right crazy prices, you go to Norway where a pack of smokes will cost you short of 18 dollars.