When Cam Newton of the Carolina Panthers plays Madden, he always plays as himself. Using someone else would be "cheating on myself." With the Super Bowl in town, the Museum of the Moving Image opened its exhibit "Madden: 25 Years and Running." A video by ANIMALNewYork shows what happens when NFLers get on the sticks.

Samer Kalaf of Deadspin wrote the introduction for ANIMAL; the exhibit was curated by Samit Sarkar of Polygon, and my colleague on the Press Row Podcast covering sports video games.