Hitman's E3 trailer, which showed a squad of sexy ladies dressed as nuns being slowly and methodically beaten to a pulp, created a bit of stir.
So much so that the developers of the game, IO Interactive, have apologised for its content.
"We're sorry that we offended people – that was truly not the intention of the trailer," IO's Tore Blystad told IGN.
"Of course we understand, this has been a very big topic for us and we've been reading as much as we could of the articles and responses. We were surprised that it turned into such a huge topic. Something similar happened with our Sniper Challenge pre-order bonus... We just wanted to make something cool, it wasn't the intention to stir up anything."
And there you have the reason I didn't like it. This is what they thought was cool? When people want someone to blame for the dire content in so many blockbusters, you sometimes have to stop pointing fingers at "evil" marketing and "stupid" publishers and sometimes point them at the people actually making the game.