Uber Eats and GameStop are partnering up to let players across the United States call a taxi for a used copy of Call of Duty: Black Ops 7 and have it delivered to their door along with some extra fees.
On July 15, Uber, one of the largest rideshare companies in the world, and GameStop, a chain of stores mostly known for selling Funko Pops these days, announced a new partnership that will let people order video games, accessories, and other merchandise from their local GameStop and have it delivered by an overworked, underpaid, and poorly treated driver. And all you have to do is pay a bunch of fees on overpriced stuff.
“Whether they’re replacing a controller before game night, picking up the latest game release on launch day, or grabbing a last-minute gift, consumers increasingly expect gaming essentials and collectibles to be available on-demand,” said Hashim Amin, Uber’s head of grocery and retail. “Adding GameStop to Uber Eats strengthens our growing gaming and electronics selection, giving customers access to another trusted retailer they can shop with the speed and convenience they know from Uber.”
I booted up Uber Eats—an app I barely use anymore as prices have skyrocketed and driving to pick up something is cheaper, faster, and more reliable—to check out what I could get from my local GameStop.
The Uber Eats app offered me up a new copy of Assassin’s Creed Black Flag Resynced on PlayStation 5 for… $65. Checking my local GameStop, Black Flag Resynced is $60. Hmmmmm. I tossed Black Flag into my cart and went to order it, and the total cost after all fees was $85, or around $20 more than if I just went to a store and picked up a new copy of the recently released remake.
I’d make a joke here about ordering Grand Theft Auto 6 and spending over $100 to do it via Uber Eats this November, but that game is skipping physical. And with Sony announcing its plans to end physical game production in 2028 and the industry moving more and more toward digital, it does seem like GameStop is trying to hitch its wagon of physical games to Uber in the hope that someone already buying a burrito or burger might toss in a copy of Call of Duty or Halo to play later and not notice how expensive it all is. Then again, I guess a lot of the world is hoping people keep buying shit without realizing how much everything costs now.
