In addition to this trailer packed with in-game cinematics, Fable III sent word today that all new copies will have a one-use code redeemable for free goodies in-game.
With the code, you'll get three skins - the Scottish Male (or Female) Hero (or Heroine) Outfit, the Highlander Tattoo Set and the Red Setter Skin (for the dog); and two potions, one for Slow Time, the other Raise Dead.
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No plans yet announced for these items showing up in the Fable Store online but it's a reasonable bet they will at some point.