Publisher EA is extending its "Project Ten Dollar" scheme to make buying used copies of EA Sports games a bad idea. Don't expect to play your EA Sports games online without the "Online Pass" included in new copies.
What is Online Pass? It's a game-specific, single-use registration code included in new copies—and in new copies only—of games like the upcoming Tiger Woods PGA Tour 11 that will grant Xbox 360 and PlayStation 3 owners access to online content—"online services, features and bonus content" according to EA.
Yes, that does include head-to-head and multiplayer online gameplay modes. Online Pass also grants access to online leagues, roster and playbook updates, user-created content downloads and tournament features. More details on that sweeping change at EA Sports' official site.
Those who purchase Tiger Woods PGA Tour 11 used can purchase an Online Pass for $10 USD. EA is also offering a "free 7-day trial to experience Online Pass." According to the official Online Pass web site, Madden NFL 11, EA Sports MMA, FIFA 11, NBA Live 11, NFL 11, and NCAA Football 11 will also employ the "original purchaser" targeted plan.
EA has implemented similar anti-used game measurements with games like Mass Effect 2, Battlefield: Bad Company 2 and The Saboteur, leading to one class action lawsuit against retailer GameStop, which specializes in used game sales.
If this sounds unappealing to you, let the soothing words of EA Sports president Peter Moore ease your troubles. "This is an important inflection point in our business because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA SPORTS online community," said Peter Moore. I feel better already!