EA Sports, It's In A Real Game

Illustration for article titled EA Sports, Its In A Real Game

Major League Soccer will be getting a little more backing from a video game company next season, as EA Sports has revealed it's become a major sponsor of expansion team the Vancouver Whitecaps.

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With the Xbox 360 and Xbox Live logos appearing on the playing strips of the Seattle Sounders, EA's deal with the Whitecaps — due to enter the league next season — sees the company become a "Founding Partner", along with becoming Vancouver's "Official Videogame Partner".

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While the sports games giant won't be appearing on the Whitecap's shirts (like it does on Swindon Town in the UK), it will mean EA Sports advertising will be all over Vancouver's website, and that anyone losing an online match to them in FIFA 12 next season will be able to blame developer bias and not their own poor performance.

Interestingly, it appears the deal may actually be a good one for fans of EA's FIFA series as part of the arrangement is that EA Sports now has access to the Whitecaps for motion capture work. Presently EA relies on various unrelated players and even some developers for this, but being able to capture a whole bunch of professional players who are actual team-mates could well result in some improvements to the way the football series handles its animation.

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DISCUSSION

scrapking
Mass Deduction (née scrapking)

??? FIFA's the biggest sports franchise on the planet and a huge cash cow for EA, and they haven't been doing top-flight motion capture with all that profit?!

Man, the Whitecaps. As a BC resident, I've been hearing about them in various forms, not to mention various leagues, since the '80s. They hold the North American professional sports record for the '88-'89 season where they went 46 consecutive games without a loss.

Generally speaking the Whitecaps have been a successful franchise, but the leagues they end up in often fold (what with European football not traditionally being popular as a spectator sport in North America, only as a participation sport for children). However, footy/soccer is becoming more popular and perhaps the Whitecaps' MLS incarnation will be their last.