EA Sports Confirms the Return of NBA Live

Illustration for article titled EA Sports Confirms the Return of NBA Live

Kyrie Irving, the NBA's No. 1 overall draft pick for 2011, appears to have outed EA Sports' intention to return to the NBA Live name when it publishes a simulation basketball title this fall for the first time in three years.


"In Orlando for #AllStar checking out the #FutureOfBasketball with @EASPORTSNBA. Get to see the new #NBALIVE13!" Irving tweeted about 90 minutes ago. EA Sports' official account then retweeted that picture above of Irving playing the game.

Reached by Kotaku, EA Sports confirmed both the name and the game's release later this fall. "This fall we'll launch an all-new experience that captures the future of basketball with NBA Live 13," a spokesman said. "More to come soon."

A subsequent tweet from Irving said more details will be coming from EA Sports' NBA Facebook page on Monday.

NBA Live was rebranded as NBA Elite for its 2010 edition, which ended disastrously when the title was scrapped with one week left before release. EA Sports had attempted to reinvent its basketball simulation, which had lagged behind 2K Sports' NBA 2K series, particularly on this console generation, but instead delivered a glitch-filled effort.

EA Sports then chose not to publish in 2011, citing the need to shore up the project, which was moved from EA Sports Canada to its Tiburon studio in Florida. An NBA lockout that wiped out the first month of the season also likely influenced the decision.


The embarrassment associated with 2010's aborted launch may be why the series is moving away from the NBA Elite label. Also, today "Elite" may also be more associated, in gamers' minds, with Activision's Call of Duty service, too.



I'm confused, didn't they try to re-brand it in 2010 for that year's edition (which would have been NBA Elite 2011). I distinctly remember having the NBA Live 2010 for the PS3. Dwight Howard was on the cover and I'm pretty sure it came out in 2009.