EA Boss Does Not Seem Pleased With Madden 10 Sales

Illustration for article titled EA Boss Does Not Seem Pleased With Madden 10 Sales

This year's sales of Madden NFL football may not be living up to Electronic Arts CEO John Riccitiello's expectations. He calls sales of Madden NFL 10 "discouraging," indicating they're down from the previous year's.


According to an internal communication intercepted by Bloomberg, Riccitiello appears disappointed that "one of our highest-rated and best-marketed ‘Madden' titles in years is facing strong headwinds" in its debut month. The NPD Group is expected to release its August sales figure estimates later today.

Riccitiello noted that Madden sales were down in line with the trend of declining game sales.

Last year, Madden NFL 09 sold well over 2.2 million copies in its first month on the market across the Xbox 360, PlayStation 3, PlayStation 2 and Wii platforms. EA Sports head honcho Peter Moore pegged sales of last year's edition at $133.5 million during its first month on the market, a 6% increase from the year prior.

As of October 30, 2008, Madden NFL 09 had sold 4.5 million copies, according to NPD data offered by EA.

While this year's edition of the football game appeared to have been doing well on the pre-order front, it's doubtful that Riccitiello would send such a memo if things were as positive on the actual sales front.


We've asked EA for comment and a copy of the memo from Riccitiello for better context, but reps did not respond to requests.


Update: The Wall Street Journal has printed Riccitiello's memo in full.

Electronic Arts Says ‘Madden,' Industry Sales Drop (Update3) [Bloomberg]



The economy has a lot to do with this, but it's also the non-gamers that traditionally make up a large percentage of Madden sales. Gamers will buy sequels, even half-baked ones, regardless of their income; When the cards are down, Joe Sixpack is just happy playing Madden 9 with his buddies on his 27" CRT.