Tucked into a wide-ranging interview with IGN is this nugget from Cervat Yerli, the CEO of Crytek, developer of Crysis:
It's crazy how the ratio between sales to piracy is probably 1 to 15 to 1 to 20 right now. For one sale there are 15 to 20 pirates and pirate versions, and that's a big shame for the PC industry. I hope with Warhead I hope we improve the situation, but at the same time it may have an impact on [our] PC exclusivity in the future.
Yerli goes on to say that if a game isn't an online multiplayer game, it's up for grabs to piraters, and for that reason the company is spending development effort making Crysis: Warhead more difficult to crack. But if it doesn't pan out, and PC games continue to be pirated at the 15:1 ratio he offers, it's going to affect Crysis' development strategy in the future. "We would only consider full PC exclusives - if the situation continues like this or gets worse - I think we would only consider PC exclusive titles that are either online or multiplayer and no more single-player," Yerli says.
So I guess the message is: PC gamers, stop pirating and start snitching on your friends if you want more exclusives out of Crytek. And to show he's serious, he also tells IGN they're working on a non-Crysis console game.
Cevat Yerli Q&A [IGN]