The mascot of The Behemoth, the studio behind the PS3 and Xbox 360 downloadable hit Castle Crashers, is a giant chicken. Fittingly, it's pledging gifts of livestock to needy families in developing countries through the end of November.
You may contribute too, the catch is they're tying the donations to follows on Twitter or likes on Facebook. For every four new likes or friends they get, bing, chicken, which is donated through Heifer International.
"Through Heifer's program the families receiving animal gifts are given training in raising the animals, and are helped to become self-reliant. The families then share some of the offspring of the animals to others in the village, starting the cycle over, and paying it forward in a way that we think is pretty great."
The Behemoth lists several fun facts about why chickens are most appropriate, but here are the best:
• A good hen can lay up to 200 eggs a year – plenty to eat, share or sell. With Heifer recipients' commitment to pass on the offspring and training, the exponential impact of adding chickens to communities in poverty is truly a model that helps end hunger and poverty.
• Because chickens require little space and can thrive on readily available food scraps, families can make money from the birds without spending much. And chickens help control insects and fertilize gardens.
That's really it. Certainly, The Behemoth has decided on some amount to give to this cause already. But like or follow the studio, and they'll give more.
Here are all the links to follow or like: