Bronies Shut Down Their My Little Pony MMO, Blaming Copyright Law

Illustration for article titled Bronies Shut Down Their My Little Pony MMO, Blaming Copyright Law

You had to figure this wouldn't last. Though some publishers have been willing to strike agreements that allow fan projects to go forward, provided no one sells anything from them, many more don't have the time or the interest in maintaining and monitoring those relationships.

So when it came to light last year that some Brony devs were putting together something called My Little Pony Online, it seemed destined to end with a C&D from Hasbro, makers of the toy line/ironic lifestyle brand at some point. Still, they pressed ahead, releasing the game's first episode about a month ago. Shortly thereafter, the MLPOnline team got a shutdown demand from Hasbro's lawyer-mans.


A statement from the team was very careful not to blame Hasbro for the shutdown, even though the game was being scrapped essentially because of a legal threat involving copyright and trademark infringement.

"Hasbro is not to be blamed here, they wrote. "As per U.S. Trademark law, as soon as an infringement comes to light, they are obligated to defend the trademark, or they will lose it. They had no choice in the matter, regardless of what they thought of the project or how it benefited them."

The statement added that "there was little we could do to work around it... Discussions continued through the month, but it came down to one fact: MLPOnline had come to an end."


All is not lost, Bronies. About three-quarters of the original team remains intact, changing its name to Starlight Studios. "We have selected a new project. It is pony related, but otherwise we're keeping most of the details secret," they write. "It is our goal to have it completed by Bronycon 2013, though this may be ambitious."

It's been a good run [MLPOnline. h/t Discord the Draconequus.]

Share This Story

Get our `newsletter`



Guys, guys. I'll let you in on a secret. There is ZERO difference between a grown man liking My Little Pony, and a grown man liking Pokemon. Or Transformers. Or the Star Wars cartoons. None. Zero. Zilch. Your thing is not any more serious or awesome or valid than any other's. Or more mature. Or more "complex". You are an adult enjoying a cartoon. And there's nothing wrong with that. No matter what that cartoon is.

Do bronies sometimes take the whole thing to extremes that I don't? Sure. But between someone whose sole contribution to society is making nasty, negative observations about people and someone who gets a kick out of a show full of colourful cartoon equines, I know which one I'd prefer to hang out with.

Bronies? Like what you like. To whatever degree you want. As long as you're not hurting anyone, I can think of FAR worse things than enjoying a show that reminds us to be kind, loyal, funny, intelligent, honest, generous, and altogether better people.