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Is this a bewildering new level of cringe for a brand that exceeded its grasp long ago? Or a daring first glimpse of the next phase of the Angry Birds cinematic universe being born before our eyes? Is it now canon that Red is queer? Or is the Red in the TikTok actually just the actor who plays the character in the game speaking for his preferences in the real world? Do Angry Birds even fuck anyway?

The video came the same week that Sega announced its friendly takeover of Rovio, Angry Birds’ parent company, in a deal valued at over $700 million. Sega mascot Sonic the Hedgehog’s social media presence was unleashed long ago, replying to fans and haters alike as if it had nothing to lose. It quickly won over millions of people, in part because it seemed genuinely committed to the poster’s life for its own sake.

Sonic has saved the world plenty of times. Hopefully he can save us from Rovio’s TikTok.