Advil Has a Strange Way of Showing Menstrual Cramps in South Korea

Illustration for article titled Advil Has a Strange Way of Showing Menstrual Cramps in South Korea
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Headaches aren't fun. Neither are toothaches and back pains. And menstrual cramps suck, too! But in South Korea, Advil has an odd way to illustrate that.

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Medicine company Pfizer has hired Olympic swimmer Tae-hwan Park to sell Advil in South Korea. He's starring in commercials like this and appearing on the pain medication's official website:

Illustration for article titled Advil Has a Strange Way of Showing Menstrual Cramps in South Korea
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Nothing, too unusual about this—save for when you start going through the website (via tipster Sang) and see how Park does gestures for each.

Illustration for article titled Advil Has a Strange Way of Showing Menstrual Cramps in South Korea

Um. Okay, then!

Of course, the "Period Pain" (생리통) is menstrual cramps, and Park's gesture has been amusing and baffling people on Korean bulletin boards and Twitter.

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두통 (Headache) [Advil Thanks, Sang!]

To contact the author of this post, write to bashcraftATkotaku.com or find him on Twitter @Brian_Ashcraft.

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Kotaku East is your slice of Asian internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am.

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DISCUSSION

oldmanlight
OldManLight

Let's face it if you were with a guy who dresses like this and does this with his hands, without a fireball coming out of it somehow, you'd need some advil too, especially around that time of month.