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A PlayStation 5 Event Held At An Ancient Japanese Shrine

Illustration for article titled A PlayStation 5 Event Held At An Ancient Japanese Shrine
Photo: darumaruku
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To launch the PlayStation 5, Sony is holding a projection mapping event at Kanda Shrine in Tokyo.

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This makes perfect sense. Kanda Shrine is located in Chiyoda, Tokyo, near Akihabara. Because of this, worshippers can get their electronics—or even IT companies—blessed at the 1,270-year-old shrine.

Illustration for article titled A PlayStation 5 Event Held At An Ancient Japanese Shrine
Photo: darumaruku
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Illustration for article titled A PlayStation 5 Event Held At An Ancient Japanese Shrine
Photo: darumaruku

In fact, in 2009, after I kept losing and accidentally ruining mobile phones, I got my new phone blessed at this shrine. Shintoism holds that nearly every object, animate or inanimate, has a spirit, and thus, can be blessed. This is why priests at Kanda Shrine bless gadgets for the devices’ well being.

Illustration for article titled A PlayStation 5 Event Held At An Ancient Japanese Shrine
Photo: darumaruku
Illustration for article titled A PlayStation 5 Event Held At An Ancient Japanese Shrine
Photo: darumaruku
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As I wrote in my Wired Magazine article, the shrine first started creating talismans to prevent system crashes when Microsoft XP went on sale in Japan. After that, there were requests for the shrine to bless everything from laptops to web portals.

Illustration for article titled A PlayStation 5 Event Held At An Ancient Japanese Shrine
Photo: darumaruku
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Previously, Sony announced that it would not be doing any in-store launch events in Japan, making this outdoor one, perhaps, a safer alternative.

Illustration for article titled A PlayStation 5 Event Held At An Ancient Japanese Shrine
Photo: darumaruku
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Below are photos and footage of the PlayStation 5 projection mapping event, which runs until midnight tonight in Japan.

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All tweets and images used with permission.

Originally from Texas, Ashcraft has called Osaka home since 2001. He has authored six books, including most recently, The Japanese Sake Bible.

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DISCUSSION

There’s so many rules of behavior around shrines that I just kinda assumed a large branded display would be seen as disrespectful.

Can you talk about the difference between personal conduct expectations at a shrine vs. why this kind of large advertising is allowed? It’s hard to understand from a western perspective!