Post-Mixer, Popular Streamer Shroud Is Returning To Twitch

Illustration for article titled Post-Mixer, Popular Streamer Shroud Is Returning To Twitch
Photo: Michael “Shroud” Grzesiek

Last year, noted man with godlike aiming skills Michael “Shroud” Grzesiek was among a handful of top Twitch stars who shocked viewers by departing the Amazon-owned platform for Microsoft’s Mixer. In June of this year, Mixer suddenly died. Now, after a couple months of silence, Grzesiek is returning to Twitch.

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Grzesiek spent the past couple weeks teasing on Twitter, which culminated in an announcement trailer today.

“I’m coming home,” he wrote, also posting a link to his Twitch channel.

According to a press release received by Kotaku, Grzesiek has struck an exclusive deal with the platform. The terms of the deal have not been disclosed, but it is likely quite lucrative. For comparison’s sake, sources told Kotaku earlier this year that while Mixer was not paying Grzesiek as much as Tyler “Ninja” Blevins, who was said to be making somewhere in the neighborhood of $20 million per year, he was in a similar ballpark, also pulling in millions per year. That said, the streaming business has shifted in recent times. After Mixer shook things up only to ultimately fail, exclusive contracts are no longer in vogue—even with the streaming business booming while covid-19 ravages other industries.

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Blevins, who kicked off the trend of big-name streamers moving to Mixer, has yet to announce his new home. In July, he did a test stream on YouTube, which peaked at over 160,000 concurrent viewers. Last week, he tried a similar experiment on Twitch.

For now, Twitch has one of its biggest stars back. Grzesiek has yet to announce the exact timing of his return stream, but according to the press release, it will take place “very soon.”

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Kotaku senior reporter. Beats: Twitch, streaming, PC gaming. Writing a book about streamers tentatively titled "STREAMERS" to be published by Atria/Simon & Schuster in the future.

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DISCUSSION

I bet it isn’t as lucrative as some may think. Twitch knows a single person doesn’t make or break the platform. Sure, they want him but I doubt viewership is affected all that much either way which we saw for the past year when those guys all left and their numbers dropped significantly while Twitch remained basically unchanged.

Does Twitch fit the needs of Shroud now that Mixer is gone because before Mixer shut down Twitch wasn’t a good fit. What makes Twitch a good fit now? Hopefully he’ll tell us the Twitch move has nothing to do with money and that it is the wonderful community or something that must have changed in the past year.