Pokémon Go has made over $3 billion since launching back in 2016, and that kind of money means you can just walk out and hire Star Wars director Rian Johnson to direct a 30-second commercial for your phone game.
Specifically it’s for Pokémon Go Fest 2020, and if you’re wondering whether this was a flex on the part of Niantic and Nintendo or a passion project for Johnson, the answer is: it’s kinda both, as Johnson is apparently a big fan, and has been playing the game while in lockdown.
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Interestingly, he had to direct remotely, as he’s currently based in LA while the commercial itself was shot in New Zealand.