First, there was a CG trailer with the Final Fantasy XIII character. Then, there was an interview. And now, Louis Vuitton shops are plastered with Lightning. There’s one word for this and that word is “surreal.”

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In Japan, commenters on the popular bulletin board 2ch have been uploading photos of Louis Vuitton shops and real-world ads with Lightning.

[Photo: 2ch]

[Photo: 2ch]

[Photo: 2ch]

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Incredible. The most amazing thing might be that this isn’t Japan only. Lightning is appearing at other Louis Vuitton shops around the world.

Top image: 2ch

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