Far Cry 'Z-Day' Mod Needs a New Name So Folks Know It Isn't a DayZ Clone

This mod for Far Cry 3 is called "Z-Day," and its creator says the name will be changed to something else before its final release is offered. It sort of shows how brand confusion can work in reverse, too, when people might confuse your game for something that it's really not, and you really don't want them to think… » 2/01/14 5:00pm 2/01/14 5:00pm

Far Cry 4 Is Coming. What Do You Want Them To Change?

Surprising absolutely no one, on Friday Ubisoft's Tony Key told Gamespot that the successful, critically acclaimed open-world shooter Far Cry 3 is definitely getting a full-fledged follow-up. Which, naturally, raises all sorts of questions. » 7/15/13 9:00pm 7/15/13 9:00pm

The Gay Joke In Far Cry 3: Blood Dragon Is Harmless. Or Is It?

The first thing that immediately stood out to me when I initially previewed Far Cry 3: Blood Dragon wasn't the neon, it wasn't the hark back to the ridiculousness of the 80's, it wasn't even the blood dragons themselves. That's because I didn't get to see much of any of that before being hit with a gay, possibly… » 5/08/13 8:30pm 5/08/13 8:30pm

Ubisoft has shared another chunk of Far Cry 3: Blood Dragon gameplay, this time narrated by the game's creative director Dean Evans. This gives a sense of Blood Dragon's willful stupidity, and shows off a trick that wasn't present in Far Cry 3: The ability to call in a massive land-dragon to fight your enemies. Nifty. » 4/25/13 2:00pm 4/25/13 2:00pm