The two efforts had been paired in a $950,000 Kickstarter campaign that Spicy Horse was unable to then separate into two different campaigns. "The submission has been rejected multiple times and our appeals have failed (multiple campaigns are not allowed)," McGee wrote. To launch a campaign for the Alice film rights means we must first shut down the Oz campaign."
That said, McGee admitted that OZombie's performance—about 15 percent of the $950,000 goal has been raised with 20 days to go—factored into the decision. "Projections suggest we'll hit 30 percent of our goal by campaign end," he said.
OZombie was to have been a game in which Dorothy, the Tin Man and the Lion battle a zombie horde raised by the Scarecrow.
McGee said that an OZombie campaign could always be restarted later. "The Alice film rights are only within reach during a rapidly closing window of opportunity. We'll sacrifice Oz today in order to have a real chance with Alice."
Earlier this month, McGee explained that Spicy Horse was in talks to acquire the rights to Alice and make a movie with them. For $100,000, they'd have the right to make animated shorts. For another $400,000, they could purchase the license outright and make a feature film. OZombie had just kicked off on June 24, so the studio hoped to pair the two, hoping one would raise awareness of the other. It gained only $23,000 in funding since the team-up was announced.
"Securing these film rights would be nothing short of a major coup," McGee said. "We'd control a significant portion of Alice's future. Being able to produce animations, feature films and related merchandise means keeping Alice's world fresh, no matter what else might happen with the game portion of the property."
Spicy Horse still is in talks with EA about a third game in the series, called Alice: Otherlands.
End of the Rainbow [Kickstarter]